OUR STORY
We’ve already come a long way
We’re finding new ways to better protect our customers every day — it’s an approach that’s been at the heart of our business for years.
We’ve hit key milestones on our journey, and each has helped us break new ground and set new standards that customers, and the wider industry, rightly expect of us.
Take a look at some of our achievements:
First Self-Exclusion propensity model
Risk & Responsibility Team is rebuilt with a focus on safer gambling
Safer Gambling Team is established
Activity reports rebuilt and upgraded to a Responsible Gambling flags data model
RG positioning ‘When the fun stops, stop’ campaign
Responsible Gambling Interactions database
Began our Affordability Modelling programme
Launched £1m Safer Gambling EFL/EPIC education programme
Fixed Deposit Limits Introduced
Mandatory Deposit Limits (MDLs) introduced
Flag report introduced
Profit & Loss tool launched
Simple Tools campaign & Sky Gaming RG messaging
Head of Safer Gambling appointed
Sky Vegas Safer Gambling advert produced
Introduced onsite notifications
Broadcast dedicated Safer Gambling ad for Sky Vegas
Increased commitment to funding research, education & treatment (RET)
CEOs of leading UK gambling companies announce a package of Safer Gambling commitments
Of course, there’s always more to be done — that’s why we’re already on with it. Take a look at our projects page for more information.