SAFER GAMBLING & ME: THE SBG SAFER GAMBLING TEAM

In a series of Q&A sessions, we’ll be asking our colleagues about all things Safer Gambling: why it’s so important to them; what the most important steps so far have been; and what they think the future holds.

In this first edition, we’ve spoken to some members of our Safer Gambling Team working across a variety of departments.

Why is Safer Gambling important to you?

Ed, Senior Data Scientist: Gambling is fun, but it has the potential to cause significant … Read more

SAFER GAMBLING IS AT THE HEART OF OUR EFL PARTNERSHIP

Hi, I’m Andrew Gibbons, Head of Sponsorship at Sky Betting & Gaming. Since 2018 our Sky Bet brand has sponsored the English Football League (EFL) — and we’re proud to say it’s the first football sponsorship that’s truly put Safer Gambling at its heart.

The relationship between football and gambling is a widely-debated topic. Sky Bet’s activation of the sponsorship, with Safer Gambling at its core, has shown that the two worlds can work hand-in-hand to deliver an important message … Read more

Read the thoughts of Ben Wright, Head of Safer Gambling at Sky Betting & Gaming

THE JOURNEY SO FAR…

Hi, I’m Ben Wright. I’ve been working on Safer Gambling since the start of 2019 and it’s been a fascinating journey.

I took up this role for two reasons, really. Firstly (and most importantly), because I want to do the right thing. We’re nothing without our customers, so they should be protected.

Secondly, because in 2018, I heard a talk from Mark Potter, which had a profound and lasting effect on me.

Mark is from one … Read more